There are people that travel around the country never missing a concert by their favorite group or singer. Then there is the average concert goer that will purchase a concert ticket for their group only when they are playing in a venue nearby. No matter whether you're in a fan club that would rather die than miss a concert or if you are in the group that attends a concert every other year, or somewhere in between you will still need a ticket to see the concert.
Most performers and their promoters hope that the people attending the concert will have been sold their tickets on the primary market and have paid full price for the concert ticket. The full price will be defined as the price printed on the ticket plus a mark-up added on as a service fee for handling the transaction. When you purchase your ticket on the primary market you can be reasonably assured of its value and that you are getting what you are paying for. In the case of a sold out concert or one that has not sold many tickets at all you may be able to find tickets on the secondary market.
When one goes on the secondary market for concert tickets they often pay more than the face value for the ticket. This is because the ticket brokers, the buyers and sellers of the tickets, must profit on the tickets they buy. The brokers have purchased the tickets from people who can no longer use them. They do this speculating that they will be able to sell them, make a profit, and recover their losses from the tickets they have purchased that they did not sell. The prices that they charge will be determined on how many tickets they have available to sell and the number of people that want to buy them. It is the law of supply and demand.
If you are a concert ticket holder and discover you can no longer attend on the scheduled night you may find that your tickets have a value on the secondary market. Look for a ticket exchange or a ticket broker and offer your tickets up for sale. If there is a market for your tickets you will be quoted a price for them.
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